Every “exclusive lead” you buy is a gamble with three costly problems:
1. Leads shared with competitors. That same applicant was sold to 3–5 other finance providers. By the time your BDM calls back, they already have a term sheet from someone else.
2. Leads that don’t meet your criteria — Applicants without a valid ABN, under your minimum revenue threshold, or with no genuine borrowing need. Your team wastes 30 minutes per call only to disqualify.
3. Compliance exposure you can’t audit — Your current lead gen partner can’t prove opt-in consent, doesn’t record calls, and couldn’t produce an audit trail if AFCA came knocking. That risk sits on your balance sheet, not theirs.
Your team burns hours chasing unqualified applicants while ready-to-borrow or ready-to-insure Australians go to your competitor who answered first.
Select your business category — and specify your target regions across Australia.
Our national advertising campaigns run across Google, Facebook, and high-intent search channels. We capture buyer interest, pre-qualify callers based on your criteria, and route them directly to your dedicated sales line. You don't spend a dollar on ads.
Your phone rings. You answer. You serve the customer. That's it. Only verified calls which match your criteria are billable. No chasing. No voicemails. No "I'll think about it" emails that go nowhere.
No — CallGen manages all advertising, funnels, and demand generation for you. You don’t spend anything on media or campaigns. Your only responsibility is to answer the phone when a qualified buyer calls. If your team doesn’t pick up, the caller is automatically routed to the next approved buyer in your category, because they’re searching for a provider in real time.
We start every partnership with a no-commitment pilot — typically 2–3 weeks and a 50 call minium. We define your qualification criteria upfront, agree on a fixed cost-per-call, and route live calls to your team. At the end of the pilot, you’ll have clear data on connection rates, call quality, and cost-per-acquisition to decide whether to scale.
Our platform is purpose-built for industries where phone conversations drive revenue — particularly non-bank lending (business finance, lines of credit, equipment finance), life insurance, and debt consolidation. If your team closes deals over the phone with pre-qualified applicants, this model delivers the highest-intent channel available in Australia.
Buying leads gives you data that you need to chase, while Pay Per Call connects you directly to customers who are already calling you. Calls are exclusive to your business the moment they’re routed, and the caller is a live, verified human with clear intent. However, because the customer wants immediate help, if you don’t answer, the system will send the call to another eligible buyer so the customer doesn’t drop off.
Yes we work with you to find out what your top 2-3 disqualifers are before a customer should iniate a call with your business.
You are only billed if the call is answered, lasts at least 90 seconds, involves a real human user, and matches your industry and regional requirements. If you miss the call or it fails these criteria, you are not charged, and the caller is forwarded to the next available provider.
Call volume varies based on your industry, the regions you cover, your approved budget, and the level of demand in your category. Many partners quickly scale to 20–200 calls per week. The brands that consistently answer calls tend to receive the highest volumes, because the network prioritises partners who convert intent into real outcomes.
Yes, you have full control. You can set daily and weekly limits, define specific operating hours, and choose which regions or categories you want calls from. The only caveat is that if your line is closed or your team doesn’t answer, calls will be routed to other active partners to ensure buyers aren’t left waiting.
No. Calls can be routed to any existing phone line, sales rep, call centre, or office number you already use. . As long as you can answer the phone, you’re ready to go live.
All calls are recorded, timestamped, and fully auditable with a clear opt-in consent trail. Our campaigns are designed to comply with the Privacy Act 1988, Australian Consumer Law, and Spam Act 2003. Because every call originates from genuine inbound consumer intent (not outbound dialling), your business maintains alignment with AFCA standards and your AFSL/ACL obligations. We’re happy to walk through our compliance framework on a call.
No. You only pay for verified, answered calls. You can reduce, or scale up your call volume at any time. Just keep in mind that partners who maintain consistent availability typically receive higher volumes, as the system favours businesses that reliably answer their calls.